Firstly I would like to start with an apology. I’m sorry.
I’m sorry that, after seeing our new TV advert, you haven’t been able to get the catchy song out of your head. It’s there when you wake up, and it’s there when you go to bed. I know this because it’s been happening to me since the online premiere five days ago.
So I thought it was time to put a name to the song that’s spreading around our Facebook and Twitter pages like a fever: American Authors. The four-piece met each other in 2006 while attending Berklee College of Music in Boston and had their first stab at song-making under the moniker The Blue Pages. In 2010 the band relocated to the very hip Brooklyn, New York, before changing their name – to American Authors – in 2012.
Emerging as a band to watch by many in the business, in an interview earlier this year the quartet revealed they knew they’d struck musical gold the moment they first played together. “We naturally came together through friends of friends. Our first rehearsal was truly amazing. We felt a connection and everything just felt right; we knew this was the real deal.”
“If I could sum the song up in one word it would be ‘joyful'”
Best Day of My Life, the second single taken from their self-titled EP that was released in August this year, is the backbone of our TV advert. Helen Horner, head of brand, tells me why she chose the foot-stomping anthem: “There’s a line in the verse that says ‘All the possibilities, no limits just epiphanies’, which succinctly and perfectly sums up Center Parcs and what we’re trying to express with the advert. You can come here and try hundreds of new things, whatever your age or experience – there really are no limitations or rules.
“If I could sum the song up in one word it would be ‘joyful’; it works in unison with the shots of families having a great time playing in the pool or tucking into a big stack of pancakes. That’s what I feel when I see the advert and hear the music: joyful.”
Seen our advert? Follow the conversation on Twitter using the hashtag #myfamilymytime