The Outdoor Activity Centre has a brand new look

As summer hits, the spotlight is on our all-action Outdoor Activity Centre – find out more about its recent makeover

Early logo brainstorming
Early logo brainstorming
Some of Rob's concept work for the OAC's new look
Some of Rob's concept work for the OAC's new look
The old look versus the new look
The old look versus the new look
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Early logo brainstorming
Early logo brainstorming
Some of Rob's concept work for the OAC's new look
Some of Rob's concept work for the OAC's new look
The old look versus the new look
The old look versus the new look

The Outdoor Activity Centre is home to some of our most exciting activities. From peaceful to pulse-racing, you can try it all here. You could tear up the track at Quad Biking or put your aim to the test in Target Archery.

So we decided to give it a fresh, up-to-date new look. It’s already in place at Whinfell, Sherwood and Longleat Forest, and is coming to Elveden and Woburn Forest soon.

The new identity has been masterminded by our Graphic and Digital Designer, Rob Buxton. We caught up with him to find out how he made it happen.

Why has the OAC been given a new look?

Rob: The old look had been around for a while so we decided to create something that was as exciting and state-of-the-art as the activities you can try there. The old look was all about arrows, paint splats and muddy tyre tracks, but the Outdoor Activity Centre has grown beyond that now. You can do Laser Combat, Segway Experience, even little Off-Road Explorers at Sherwood Forest.

How did you start the project?

The first thing I did was visit all the Villages to see how they look now, what worked and what didn’t and, most importantly, how useful it was for our guests.

Then when you were back in the office?

Then I came up with ideas and created some mood boards. I researched what else was out there and found a lot of grungy, outdoor-inspired looks. I wanted to move away from those dirty greens and browns and create something that would stand out in the environment.

So what did you come up with?

I went with bright colours; greens and blues and oranges, with lots of purple as the main accent colour. That’s all on a matte black background. It seems counter-intuitive but the black really stands out because the forest is so lush and green.

Where is the new look?

It will go on everything from signs and posters to maps and patterns on the walls inside our buildings. I’ve even got concepts for new staff uniforms!

What do you hope guests think?

I hope they like it! I hope the amazing staff at the Outdoor Activity Centre love it too – they’re the linchpin of the OAC, they make the activities so fantastic. Plus, they have to look at it everyday…

Find out more about the Outdoor Activity Centre

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James Holland

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James Holland