VIDEO: How we made our TV ad, in 137 seconds

It started with a storyboard and ends with a sunset. But how exactly did our TV campaign happen?

After launching our exciting new advert a little under two weeks ago, we’ve told you all about the music and the numbers behind the bears. But as the daily grind of work, eat, sleep repeat kicks off again, we understand you’re probably pretty short on time.

If that sounds like you, check out our ‘making of’ video below, that details how we got from storyboard to sunset in our new TV advert – all in under two and a half minutes.

Psst! If that piqued your interest and want to know more, read our interview with Colin Whaley, Sales and Marketing Director, on why we brought bears to Center Parcs.

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Amy Dickson

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Amy Dickson

As Brand Content Manager I plan, create and curate the best articles, photos, videos and music for our channels, in particular the blog. With a degree in Journalism under my belt and many years’ experience in the big smoke as a journalist and editor, my focus is firmly on discovering the little gems hidden away in Center Parcs life, before buffing them up to make them sparkle online. From on-village events to the latest travel industry trends, I’ll be there – notepad in hand – to bring you the most entertaining and interesting stories.