With 2013 all but a distant memory and attention turning to ‘what shall we do this year?’ what better way to look forward to 2014 than a short break or holiday away? If you’re anything like me, holidays are the number one expenditure of the year after the mortgage, domestic bills and – unfortunately for me – fuel.
For me, planning a short break or much-needed holiday is actually a pleasure. Bills and the mortgage all seem like money flushed away, but a holiday is something that I can really look forward to. It’s my little ray of light that gets me through the winter days at work.
Fortunately after reading the 2014 ABTA Trends Report, it’s not just me that feels this way. It was really interesting to read the report to see what plans people were thinking of making when it came to booking holidays in 2014.
Playing it safe
One trend that shone through was the number of people who were going to play it safe and re-visit a destination where they were guaranteed a great time. Although the report stated that confidence seemed to be returning to the travel market, those surveyed were less willing to risk trying something new at the expense of being guaranteed a great time away. In times of austerity, this approach completely makes sense.
Another trend that caught my eye was the apparent consumer confidence in taking a UK holiday. The great weather experienced in Britain in 2013 seems to have reignited a desire to enjoy time in the UK. The 2012 Olympics is also cited as a reason for this renewed interest in staying in the UK, with many people interested in enjoying an activity break with cycling the number one sport on the list to enjoy while away.
So, what does 2014 have in store for you and your family? Will it be the World Cup in Brazil, or some well-deserved family time together in Britain?